CONCEPT
CONTENT NOT FOUND emerges as a response to the void. The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with the server, but the server could not find what was requested. It’s the ‘non response’ of a message sent, of not finding what we want and need. Through our products, we attempt to always find what you’re searching for. That you can easily find your stuff, while taking care of them and make them special. Whenever and wherever you need them. Fill with content and give a meaning to our daily actions is our mission and our search so you get a response from the other side.
STORY
We make durable products that protect the earth so that they return to it and give birth to new life. The materials are biodegradable and don’t go through a chemical process. Our leitmotif is “sustainability and fair trade”, create jobs, and stimulate the economy.
This arose through the tireless search of designer Greta Gurfein, who after finished studying Fashion Design at The University of Buenos Aires, in an existential crisis, where the frivolity, and the systems of production have people working in poor working conditions and for low pay, discouraged her to enter the market. Through extensively analyzing this situation, that she was thinking about it since she was little, she realized that the way to change the system was to do it from within, from her own place.
She felt it was her legacy, as her grandfather was a textil engineer and dedicated himself to manufacturing leather goods, which her father continued. It’s undeniable where to put her focus and to continue with a future that is already marked by a story.
